Descriptor
| Television Research | 7 |
| Higher Education | 6 |
| Television Viewing | 4 |
| Mass Media Use | 3 |
| Communication Research | 2 |
| Content Analysis | 2 |
| Aggression | 1 |
| Cartoons | 1 |
| Childrens Television | 1 |
| Clothing | 1 |
| Commercial Television | 1 |
| More ▼ | |
Source
| Communication Research Reports | 7 |
Author
Publication Type
| Journal Articles | 7 |
| Reports - Research | 7 |
Education Level
Audience
Location
| Hong Kong | 2 |
| Japan | 1 |
| United Kingdom (Great Britain) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedHickson, Mark, III; And Others – Communication Research Reports, 1995
Develops a quantitative content analysis of local news of three network television stations in Birmingham, Alabama. Assigns relatively high scores for local news, objectivity, and production, but gives relatively low scores for ambition for all three stations. (SR)
Descriptors: Commercial Television, Content Analysis, Higher Education, News Reporting
Peer reviewedMcIntyre, Bryce T. – Communication Research Reports, 1995
Investigates videocassette recorder (VCR) use in Hong Kong, finding that the VCR does not compete with cinema-going and television viewing, but complements these activities. Confirms research in Western nations regarding VCR use. (SR)
Descriptors: Higher Education, Mass Media Use, Television Research, Television Viewing
Peer reviewedMartin, Matthew M.; Anderson, Carolyn M.; Cos, Grant C. – Communication Research Reports, 1997
Investigates the relationship between undergraduate students' communication tendencies for sending and receiving verbally aggressive messages with their opinions and feelings about a verbally aggressive television show. Shows that verbally aggressive subjects tended to watch more television weekly, did not report being hurt by receiving verbally…
Descriptors: Aggression, Communication Research, Higher Education, Television Research
Peer reviewedFerguson, Douglas A.; Melkote, Srinivas R. – Communication Research Reports, 1997
Surveys 197 respondents to measure leisure-time activities. Analyzes four different TV groups to look for group differences in two types of channel repertoire: broadcast channel repertoire (BCR) and cable channel repertoire (CCR). Finds differences among groups for CCR but none for BCR. Supports the idea that people who are active in general tend…
Descriptors: Comparative Analysis, Leisure Time, Mass Media Use, Television
Peer reviewedNathanson, Amy I.; Perse, Elizabeth M.; Ferguson, Douglas A. – Communication Research Reports, 1997
Applies an interpersonal approach to understand gender differences in television use--males are socialized to be instrumental in communication while females are socialized to be focused on relationships. Finds limited support that males had an instrumental TV viewing style. Finds females had a relationship-oriented approach to television similar…
Descriptors: Gender Issues, Higher Education, Mass Media Use, Sex Differences
Peer reviewedWhite, Sylvia E. – Communication Research Reports, 1995
Describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. Finds the television samples significantly more provocative than real world attire. Finds a significant positive correlation between the degree of sexiness as measured by the content…
Descriptors: Clothing, Higher Education, Sex Bias, Sexuality
Peer reviewedChu, Donna; McIntyre, Bryce T. – Communication Research Reports, 1995
Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and…
Descriptors: Cartoons, Childrens Television, Communication Research, Content Analysis
