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| Mass Media Use | 3 |
| Television Research | 3 |
| Television Viewing | 3 |
| Higher Education | 2 |
| Comparative Analysis | 1 |
| Gender Issues | 1 |
| Leisure Time | 1 |
| Sex Differences | 1 |
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| Communication Research Reports | 3 |
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| Ferguson, Douglas A. | 2 |
| McIntyre, Bryce T. | 1 |
| Melkote, Srinivas R. | 1 |
| Nathanson, Amy I. | 1 |
| Perse, Elizabeth M. | 1 |
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| Journal Articles | 3 |
| Reports - Research | 3 |
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Peer reviewedMcIntyre, Bryce T. – Communication Research Reports, 1995
Investigates videocassette recorder (VCR) use in Hong Kong, finding that the VCR does not compete with cinema-going and television viewing, but complements these activities. Confirms research in Western nations regarding VCR use. (SR)
Descriptors: Higher Education, Mass Media Use, Television Research, Television Viewing
Peer reviewedFerguson, Douglas A.; Melkote, Srinivas R. – Communication Research Reports, 1997
Surveys 197 respondents to measure leisure-time activities. Analyzes four different TV groups to look for group differences in two types of channel repertoire: broadcast channel repertoire (BCR) and cable channel repertoire (CCR). Finds differences among groups for CCR but none for BCR. Supports the idea that people who are active in general tend…
Descriptors: Comparative Analysis, Leisure Time, Mass Media Use, Television
Peer reviewedNathanson, Amy I.; Perse, Elizabeth M.; Ferguson, Douglas A. – Communication Research Reports, 1997
Applies an interpersonal approach to understand gender differences in television use--males are socialized to be instrumental in communication while females are socialized to be focused on relationships. Finds limited support that males had an instrumental TV viewing style. Finds females had a relationship-oriented approach to television similar…
Descriptors: Gender Issues, Higher Education, Mass Media Use, Sex Differences
