Descriptor
| Gender Issues | 1 |
| Higher Education | 1 |
| Mass Media Use | 1 |
| Sex Differences | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
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| Communication Research Reports | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedNathanson, Amy I.; Perse, Elizabeth M.; Ferguson, Douglas A. – Communication Research Reports, 1997
Applies an interpersonal approach to understand gender differences in television use--males are socialized to be instrumental in communication while females are socialized to be focused on relationships. Finds limited support that males had an instrumental TV viewing style. Finds females had a relationship-oriented approach to television similar…
Descriptors: Gender Issues, Higher Education, Mass Media Use, Sex Differences
