Descriptor
| Clothing | 1 |
| Higher Education | 1 |
| Sex Bias | 1 |
| Sexuality | 1 |
| Television Research | 1 |
| Test Construction | 1 |
| Test Reliability | 1 |
| Test Validity | 1 |
Source
| Communication Research Reports | 1 |
Author
| White, Sylvia E. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedWhite, Sylvia E. – Communication Research Reports, 1995
Describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. Finds the television samples significantly more provocative than real world attire. Finds a significant positive correlation between the degree of sexiness as measured by the content…
Descriptors: Clothing, Higher Education, Sex Bias, Sexuality
