Documents the nature and extent of electronic bulletin board use. Compares predictions about the success of collaborative media based on two theoretical perspectives: file contribution levels, and system adoption rates. Finds both to be related to a measure of symmetry in user participation. (NH)

Explores the potential role of mental imagery for media effects in emotional responses to frightening mass media, and in the effects of the media on beliefs in UFOs. Finds that individual differences in vividness of mental imagery may play a crucial role in moderating both types of media impact. (SR)

Examines the history of the cultural imperialism debate. Reviews international questions raised concerning the role and influence of the still-popular Hollywood products. Examines changing ownership patterns in Hollywood (buyouts by major foreign interests). Notes important trends, and suggests areas for critical research. (SR)

Proposes two new econometric models for testing the principle of relative constancy (PRC). Reports on regression and cointegration analyses conducted with Belgian mass media expenditure data from 1953-91. Suggests that alternative mass media expenditure models should be developed because PRC lacks of economic foundation and sound empirical…

Explores how synergy and related strategies have become major building blocks of the global mass media system, used to optimize their presence across many media channels as possible, and to organize cross-media activities across national borders. Discusses synergy and media fragmentation, making synergy work, synergy beyond advertising, and…

Assesses the nature of the relationship between experienced loneliness and media gratifications. Finds that chronically lonely college students rely less on media for escape than do others and that they reported the least motivation for watching their favorite soap opera. (SR)

Examines the influence of mass media, interpersonal channels, and self-efficacy on risk judgment. Confirms that mass media channels influence social-level risk judgments. Finds that personal-level risk was influenced to some degree by mass media channels and that interpersonal channels and self-efficacy account for some variance on social-level…

Discusses developments which have helped erode U.S. media's competitive advantage in the global media marketplace. Argues that, to reclaim dominance, firms need to adopt cooperative business strategies, such as the formation of joint alliances. Gives examples of successful alliances. (SR)

Investigates whether the intensity and scope of media system dependency (MSD) relations are positively related to perceptions of threats in the environment. Finds that higher perceptions of threat are associated with more intense MSD relations; threat perceptions are strong predictors of the intensity of MSD relations when demographic variables…

Examines gratifications associated with home video cassette recorder (VCR) use among Israeli school children. Finds that while the VCR is often used, it has not achieved any special priority in its perceived utility to gratify various needs. (MS)

Indicates that those Venezuelans with a higher socioeconomic status (SES) are more likely to attend to the information- and entertainment-oriented content in the mass media and to identify a larger number of problem areas in their region and country. Also points out that the greater the exposure to newspaper content, the greater the nominal agenda…

Reports a study focusing on the relationship between frequency of exposure to sexually explicit magazines and the frequency of sexual and hostile-aggressive fantasies. Finds no significant relationships for "Playboy" readers, but "Penthouse" readership was best predicted by the interaction of sexual and hostile fantasies. (MS)

Places media content in a broad theoretical framework by examining some determinants considered important in studying international news flow. Identifies factors that best differentiate those international events that are covered in the United States news media from those that are not. Shows that four variables contribute significantly to…

Builds on multidisciplinary research on framing, motivation, and decision making to examine the relationships among media frames, individual interpretations of issues, and voter decision making. Shows how two groups, evangelical Christians and undergraduates, responded to simulated newspaper articles on election candidates. Finds that media frames…