NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 11 results Save | Export
Peer reviewed Peer reviewed
Shapiro, Michael A.; Lang, Annie – Communication Research, 1991
Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…
Descriptors: Audience Response, Cognitive Processes, Higher Education, Television Research
Peer reviewed Peer reviewed
Lang, Annie; And Others – Communication Research, 1993
Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Memory
Peer reviewed Peer reviewed
Hawkins, Robert P.; And Others – Communication Research, 1995
Examines the visual attention of undergraduate students to the television screen. Finds that varying relatedness of episodes, for which strategic inertial processes should vary in strength, produces a corresponding difference in inertia of looks crossing boundaries. Suggests that results previously interpreted as reflecting nonstrategic processes…
Descriptors: Audience Response, Higher Education, Television Research, Television Viewing
Peer reviewed Peer reviewed
Brosius, Hans-Bernd – Communication Research, 1993
Argues that effects of emotional visuals accompanying television news broadcasts are reflected not in the exact recall of text but through specific kinds of errors in recall and the relation of these errors to certain parts of the item. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Pictorial Stimuli
Peer reviewed Peer reviewed
Conway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
Peer reviewed Peer reviewed
Potter, W. James – Communication Research, 1991
Attempts to elaborate the cultivation hypothesis by examining some proposed subprocesses, especially learning and construction with first- and second-order measures. Examines the relationship between first- and second-order measures. Argues that cultivation theory needs to be extended. (SR)
Descriptors: Audience Response, Communication Research, Mass Media Effects, Mass Media Role
Peer reviewed Peer reviewed
Lombard, Matthew – Communication Research, 1995
Investigates similarities in how people respond to mediated presentations and nonmediated experience in the realm of social interaction. Finds that viewing distance manipulation failed to support predictions and watching larger television screens led to more positive emotional responses, in which subjects selected a viewing position that…
Descriptors: Audience Response, Communication Research, Higher Education, Interpersonal Relationship
Peer reviewed Peer reviewed
Geiger, Seth; Reeves, Byron – Communication Research, 1993
Tests the proposition that message structure (cuts) affects attention to television differently, depending on whether the cuts link related or unrelated content. Finds cuts in unrelated sequences require more attention than cuts in related sequences. (NH)
Descriptors: Attention Span, Audience Response, Higher Education, Mass Media Effects
Peer reviewed Peer reviewed
Valkenburg, Patti M.; van der Voort, Tom H. A. – Communication Research, 1995
Studies a large sample of Dutch children. Finds that a positive-intense daydreaming style was stimulated by watching nonviolent children's programs and was inhibited by watching violent dramatic programs, while an aggressive-heroic daydreaming style was stimulated by watching violent dramatic programs and inhibited by watching nonviolent programs.…
Descriptors: Audience Response, Children, Communication Research, Higher Education
Peer reviewed Peer reviewed
Perse, Elizabeth M.; And Others – Communication Research, 1994
Tests the impact of cable, VCRs, and remote control devices on fear of crime and interpersonal mistrust. Finds that interpersonal mistrust was linked to greater exposure to cable's broadcast-type channels, but fear of crime and mistrust were negatively related to increased exposure to specialized cable channels. Finds fear of crime linked…
Descriptors: Audience Response, Communication Research, Crime, Fear
Peer reviewed Peer reviewed
Lang, Annie – Communication Research, 1990
Examines how emotional content in televised messages intensifies physiological attentional responses. Explains that heart rate data indicating both shorter-term responses and longer-term arousal were collected from 10 female and 4 male advertising students. Finds that emotional content increases physiological arousal in viewers and that heart…
Descriptors: Affective Measures, Arousal Patterns, Attention, Audience Response