Examines cable television viewer selectivity and involvement. Concludes through study of 342 cable subscribers who owned remote control devices that "zapping" (changing television channels during commercials) is an indication of ritualistic television viewing. Suggests that more salient motives are linked to the preexposure activities of…

Analyzes the music preference structure of college students based on responses to a variety of music use and preference measures. Finds that the underlying structure of music preference is multivariate and that there are crucial differences between males and females in terms of their "mapping" of music types. (MS)

Evaluates the reliability, concurrent validity, and comparative predictive validity of political sophistication in comparison to those of exposure, attention, and civics knowledge. Suggests that political sophisticates do not simply consume more news but process it differently than their less-sophisticated counterparts. (SR)