Indicates that (1) both younger (four-five years) and older (seven-eight years) children were significantly less likely to discriminate commercial from program content when the host-selling format was viewed, and (2) older children are more favorably influenced by the same commercial content when it is seen in a host-selling presentation than in a…

Suggests that local television news directors may be considering new reporting strategies during political campaigns, and that the impetus appears to be a concern that citizens are getting more of their political information from advertisements, along with a recognition that new technologies might be used in new and innovative ways during election…