Finds that inertial engagement sustains looks across boundaries between programs and commercials; inertial engagement does not carry over from one look to the next; inertial engagement was associated with greater recognition memory for television content; and look length distributions are approximately lognormal, and hazard functions are…

Presents two studies of thoughts in relation to viewing of expository television programs. Shows a close relationship between comprehension and thoughts, and demonstrates that expository television can engage viewers in deep cognitive activities. Finds different reception profiles among viewers, correlating closely with topic-relevant previous…

Examines the relative contributions of both verbal ability and prior knowledge to comprehension and memory for a televised movie, in both immediate and delayed recall conditions. Suggests that, although both factors aid in the comprehension process, they do so in different ways. (SR)