Uses value analysis to examine the rhetoric of a large multinational high-technology organization, focusing on the value-oriented arguments that emerge from the rhetorical strategies utilized in the organization's recruitment and entry level practices. Notes the recurrent rhetorical strategy of stating only the organization's positive values. (MM)

Emphasizes the importance of orality, a dimension of textual authenticity, that can influence the content, the form of a speech transcript, and the act of criticism. Demonstrates, with Martin Luther King's "I Have A Dream" speech, that incorporation of orality does not necessarily provide answers to all of the critic's questions. (SR)