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Peer reviewedElwood, William N.; Ataabadi, Ali N. – Communication Reports, 1996
Demonstrates that many out-of-treatment drug users in an HIV-prevention research project are media consumers. Shows that project participants who recalled seeing or hearing media interventions reported greater levels of positive behavior change than participants who did not recall such messages. Suggests coordination of mass-mediated public health…
Descriptors: Acquired Immune Deficiency Syndrome, Behavior Change, Communication Research, Drug Abuse
