Compares three television networks' treatments of "A New Beginning" (a Reagan campaign film shown at the 1984 Republican National Convention) and examines the effects on viewers of one network's critical preview of the film. Assesses the uses and limitations of rhetorical criticism in television coverage of political campaigns. (SR)

Notes that relationships between the media and the presidency have been written about extensively, yet some conclusions have been misapplied and overvalued, while other potential conclusions have been overlooked or denied. Presents 10 propositions providing corrective hypotheses and new focus for presidential communication researchers. (SKC)