Effects of Network Treatments on Perceptions of a Political Campaign Film: Can Rhetorical Criticism Make a Difference?.

Simons, Herbert W.; And Others

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Peer reviewed

ERIC Number: EJ396389

Record Type: Journal

Publication Date: 1989

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Effects of Network Treatments on Perceptions of a Political Campaign Film: Can Rhetorical Criticism Make a Difference?

Simons, Herbert W.; And Others

Communication Quarterly, v37 n3 p184-98 Sum 1989

Compares three television networks' treatments of "A New Beginning" (a Reagan campaign film shown at the 1984 Republican National Convention) and examines the effects on viewers of one network's critical preview of the film. Assesses the uses and limitations of rhetorical criticism in television coverage of political campaigns. (SR)

Descriptors: Audience Response, Commercial Television, Communication Research, Mass Media Effects, Persuasive Discourse, Political Campaigns, Press Opinion, Rhetorical Criticism, Television Research

Publication Type: Journal Articles; Reports - Research

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Audience: N/A

Language: English

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