
ERIC Number: EJ269704
Record Type: CIJE
Publication Date: 1982
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An Analysis of Verbal Language in Saturday Morning Children's Programs.
McCorkle, Suzanne
Communication Quarterly, v30 n3 p210-16 Sum 1982
Examined the verbal climate of Saturday morning programs by assessing: (1) prevalence of supportive, defensive, or neutral statements; (2) types of interpersonal responses-- aggressive, negative, positive, or neutral; and (3) general program variables as tone, format, character features, etc. The most obvious message offered was the White male's visual/vocal predominance in society. (PD)
Publication Type: Journal Articles; Reports - Research
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Language: English
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