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Exploiting the Tension between the News Media's "Objective" and Adversarial Roles: The Role Imbalance Attack and Its Use of the Implied Audience.
Peer reviewed Peer reviewed
Olson, Kathryn M. – Communication Quarterly, 1994
Considers the attempts of some rhetors, when accused publicly through news media, to shift blame onto the reporting media by questioning their coverage. Defines this strategy as a "role imbalance attack" that deflects criticism away from a rhetor. Discusses the factors influencing the success of this strategy. (HB)
Descriptors: Audience Awareness, Communication (Thought Transfer), Communication Research, Discourse Analysis