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McCorkle, Suzanne – Communication Quarterly, 1982
Examined the verbal climate of Saturday morning programs by assessing: (1) prevalence of supportive, defensive, or neutral statements; (2) types of interpersonal responses-- aggressive, negative, positive, or neutral; and (3) general program variables as tone, format, character features, etc. The most obvious message offered was the White male's…
Descriptors: Aggression, Childrens Television, Content Analysis, Interpersonal Relationship