Descriptor
| Audience Analysis | 1 |
| Foreign Countries | 1 |
| Home Furnishings | 1 |
| Mass Media Effects | 1 |
| Media Research | 1 |
| Television | 1 |
| Videotape Cassettes | 1 |
| Videotape Recorders | 1 |
Source
| Communication Quarterly | 1 |
Author
| Levy, Mark R. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Israel | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedLevy, Mark R. – Communication Quarterly, 1987
Examines the audience experience with home video cassette recorders (VCRs) from the perspective of the active audience concept. Finds the orientation of Israeli VCR owners to VCRs is selective, somewhat involved, and generally productive of gratifications. Also finds the kinds and levels of activities associated with VCR use are moderately…
Descriptors: Audience Analysis, Foreign Countries, Home Furnishings, Mass Media Effects
