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Tan, Alexis; Nelson, Leigh; Dong, Qingwen; Tan, Gerdean – Communication Monographs, 1997
Presents a cognitive-functional explanation of television's influence on Anglo-American, Native American, and Hispanic adolescents' acceptance of values. Finds that adolescents accepted values observed in television when they recognized them (a measure of learning) and when they evaluated the values to be important in "being successful" in the…
Descriptors: Adolescents, American Indians, Hispanic Americans, Mass Media Effects