Descriptor
| Audiences | 1 |
| Computers | 1 |
| Content Analysis | 1 |
| News Media | 1 |
| News Reporting | 1 |
| Rhetorical Criticism | 1 |
| Television | 1 |
| Television Research | 1 |
Source
| Communication Monographs | 1 |
Author
| Bantz, Charles R. | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedBantz, Charles R. – Communication Monographs, 1979
Analyzes "ABC Evening News" coverage of the 1972 presidential campaign with a rhetorical analytic technique and a computerized text analysis technique. Compares results and considers three possibilities: (1) the role of technique in research results; (2) different aspects of a phenomenon; and (3) the degree of confidence of results. (JMF)
Descriptors: Audiences, Computers, Content Analysis, News Media
