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Direct linkEdwards, Autumn; Edwards, Chad – Communication Education, 2013
The purpose of this experiment was to test the influence of mixed reviews appearing as computer-mediated word-of-mouth communication (WOM) on student perceptions of instructors (attractiveness and credibility) and attitudes toward learning course content (affective learning and state motivation). Using the heuristic-systematic processing model, it…
Descriptors: Computer Mediated Communication, Student Evaluation of Teacher Performance, Teacher Characteristics, Credibility
