In light of the current discourse around the alleged discriminatory nature of the SAT and ACT exams against underrepresented minority students, and the increase in American institutions of higher education choosing to adopt test-optional freshman admission policies, this study sought to identify weather these policies are associated with changes…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

The authors examined factors that affected the size of the freshman class at small liberal arts colleges after a decline of ten percent or more. Although top ranked national schools needed to do little, lesser ranked ones enjoyed a greater degree of recovery by offering larger amounts of financial aid and regional schools by awarding aid to more…

This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

Research has suggested that changes in rankings have an impact on admissions outcomes at colleges and universities. This study incorporates organization theory to explain these mechanisms and other external forces driving the pursuit of prestige in higher education. Beyond updating and replicating previous findings related to the impact of college…

During the past few years, "soft power" has been widely discussed and studied in China. Higher education, one of the largest components of national soft power, has begun to play an active and important role. In this article, we review the literature on the soft power of colleges and universities and describe ways to enhance it; we also…

This study examines the impact of fielding a successful college football team on institutional popularity using a dependent variable (admissions yield) and an independent variable (bowl game television rating) which have been unexamined in previous research on this topic. The findings suggest that college football success is correlated with a…

Rankings have an increasing impact on higher education. Regardless of their true ability to judge a university's success or failure, rankings are used by students, their families, and, increasingly, policy makers to define the quality of institutions. Rankings have gone beyond comparisons among universities within individual countries: Today, they…

Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…

What creates the "one-and-done" scenario is the National Basketball Association (NBA) rule that prohibits a player from graduating from high school and going directly to the NBA. The league's obviously cynical and self-interested rule prohibits a prospect from signing to play before at least one year has elapsed. In contrast, Major League…

The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…

The governments of the USA and the UK have identified similar challenges facing their higher education sectors. Both governments believe in the centrality of market forces in meeting higher education demand, with government and academia playing subordinate roles. The public purposes of higher education must be restated if the potentially negative…

American graduate schools need to sharpen their techniques when screening the growing group of foreign applicants requiring professional skills. An institution's admissions process can either enhance its overall institutional quality and prestige or seriously harm it in a short time. (MSE)

Perceptions of Yale and sixteen of its major competitors were obtained from high school students offered admission to Yale and from undergraduate students attending Yale. Ratings of similarity between colleges were obtained in one study, and the semantic differential technique was used in a second study to corroborate the findings. (SW)

A University of Toronto (Canada) study of medical school applicants accepting (n=784) and declining (n=255) admission identified influential factors. Some (living cost, location) cannot be affected by the institution. The institution has limited control of others (faculty size, school environment) but can influence applicant perceptions. One…