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Direct linkAlicia Kornowa; Eleonora Philopoulos – College and University, 2023
As revenue uncertainties, an increased questioning of the value of higher education, and a decrease in the number of students graduating from high school have created a challenging landscape for higher education leaders, never has it been so important for colleges and universities to think like a business in order to attract and enroll enough…
Descriptors: School Visitation, Admissions Counseling, Facilities, Perception
Wendt, Alexandra Cannell; Hossler, Donald; Braxton, John; Kilgore, Wendy – College and University, 2022
This study analyzed data from 674 institutions collected through an AACRAO 60 Second Survey to investigate the levels of institutionalization of SEM in U.S. postsecondary institutions. Both Resource Dependency Theory (Pfeffer and Salancik 2003) and Institutional Isomorphism (DiMaggio and Powell 1983) were used to frame the study. The researchers…
Descriptors: Enrollment Management, Postsecondary Education, Program Implementation, Strategic Planning
Pellegrino, Christina – College and University, 2022
This study examines U.S. national colleges and universities that have de-emphasized or eliminated ACT and SAT scores and have implemented test-optional policies for undergraduate admissions. The study investigates the test-optional admissions trend and provides a "pre-post" quantitative analysis of test-optional policy effects on the…
Descriptors: Educational Policy, Program Implementation, Undergraduate Students, Admission Criteria
Black, Jim – College and University, 2004
This article describes the elements of Bolman and Deal's (1991) political frame, which are widely discussed and written about among enrollment managers. Whether it is under the guise of managing change, getting things done, understanding institutional politics, or soliciting campus-wide involvement, the issues are often thorny and leave many…
Descriptors: Enrollment Management, Politics of Education, Educational Administration, School Involvement
