Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

As the technology landscape is continually evolving, transitions to newer software are commonplace in higher education. Change is often difficult to navigate, especially when the change that is implemented fundamentally impacts entrenched business processes. In no place is this more evident than when implementing a new system, whether the…

North Carolina has become the first state to require all students to prove their residency status through a thirdparty process when applying for college and financial assistance. NC Residency Determination Service (RDS) has taken the responsibilities from individual institutions to determine whether a student's residency status is in state or out…

This study examined a holistic admissions review process at one institution to determine whether variance occurred and, if so, possible explanations for it. The study analyzed reader reviews for approximately 15,000 individual undergraduate admission reviews over three years. The primary method was focused on the variance and inter-rater…

In 2014, the Florida Board of Governors deemed the University of Florida (UF) the state's flagship institute for online learning; UF Online was born. UF was to offer a portfolio of fully online undergraduate degrees at reduced tuition and fees to increase undergraduate access to the state university system by first-time-in-college and transfer…

College and university admissions officers are the gatekeepers who decide which individuals may join the "country club" of higher education. As such, the decisions they make have a significant impact on the lives of individuals, especially those who are willing to travel across the globe and risk living in an unfamiliar country in order…

Students need to be able to complete a meaningful higher education degree without crushing debt. That is the simple, straightforward perspective of Eric Waldo, Chief Access & Equity Programs Officer at the Common App and Executive Director of Michelle Obama's Reach Higher initiative. In an age where higher education may feel out of reach for…

A review of the literature reveals that low-income students encounter barriers to higher education. Common barriers include the Free Application for Federal Student Aid (FAFSA) (Bill & Melinda Gates Foundation, n.d.; College Board 2010; Dwyer 2015; Feeney and Heroff 2013; Goldrick-Rab 2016; Nagaoka, Roderick and Coca 2009; Perez-Antonia 2016)…

In the wake of national health care reform, development of the future health care workforce has become more important than ever. Millions of newly insured patients, many from underserved urban communities, are seeking health care services. In order to provide high-quality care to rapidly diversifying patient populations, health care professionals…

All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…

How might the electronic transcript be re-envisioned to meet demands of a global society? This article presents an enhanced eTranscript that incorporates educational artifacts and official university information. Additionally, innovative transcript request options will complement admissions applications or electronic portfolios. The visionary…

This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically,…

The purpose of this article is to reflect on how to break bad news. The style in which one breaks bad news at the collegiate level has implications both for the individual and for the institution. If not managed well by enrollment professionals, negative news can taint prospects, applicants, parents, and current students, blemishing the…

This study examines the impact of fielding a successful college football team on institutional popularity using a dependent variable (admissions yield) and an independent variable (bowl game television rating) which have been unexamined in previous research on this topic. The findings suggest that college football success is correlated with a…

The contemporary college or university campus is a complex and dynamic environment that requires students to navigate myriad institutional processes. College preparedness is not simply a matter of being academically ready for postsecondary-level work, but also requires that students have a procedural knowledge of other university processes--what…