A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…

An informal survey of 27 Kansas public and private 4-year institutions of higher education revealed most did not have aid information packets designed for marketing; the quality of materials and response time was unrelated to institution size; many did not respond satisfactorily; and financial aid offices did not take a team approach in…

The feasibility, problems, and benefits of involving a university's marketing faculty in the marketing activities of the admissions office are considered. Louisiana Technological University's experience with using marketing faculty in enrollment management is seen as exemplifying how problems can be overcome to everyone's benefit. (Author/MSE)

Current issues and concerns with student volunteer recruitment programs and ways in which to enhance the probability of success for any campus based student volunteer recruitment effort are presented. STUDENT VOICES, a model student volunteer recruitment program at West Virginia University is described. (MLW)

A study examined the probability that students would apply to or attend Southwest Missouri State University without a freshman no-need scholarship, prospective students' awareness of these and other scholarships, the relative importance students attach to the scholarship, and the recruiting potential of the scholarship in various amounts. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

A discussion of the difficulties of enrollment projection examines the wide range of variables affecting enrollments and the likely technological, scientific, manpower, social, and humanistic needs of the world in 2000 that should motivate recruitment efforts. (MSE)

A review of a case study of market research use at a four-year liberal arts college briefly outlines current attitudes toward market research, the study's content and results, and the potential usefulness of the study's instruments. (MSE)

A marketing information system approach for college admissions is outlined that includes objectives, information needs and sources, a data collection format, and information evaluation. Coordination with other institutional information systems is recommended. (MSE)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

To address the need for teachers of color, an enrollment management model was used for recruitment and retention at a midwestern university. Recruitment, admissions, registration, student progress, advising, and placement services were integrated in the plan, representing total institutional commitment to remove barriers to success for this…

This article presents an interview with Dr. Charles Nolan, the former Dean of Admission at the Franklin W. Olin College of Engineering, in Needham, Massachusetts. Chartered in 1997, Olin College has taken a new approach to undergraduate engineering education by providing its students with both a solid engineering background and knowledge in the…

This study contributes to the developing literature on enrollment management by looking at how individual enrollment management organizations interact within the changing higher education landscape. One way to understand how an organization interacts is to understand its leader. Thus, this study focuses on the leaders of enrollment management as a…