Few positions on a college campus have evolved more than that of the chief marketing officer (CMO). Even a few years ago, this person, and position, did not exist. Of late, however, as colleges and universities have begun to appreciate the potential that integrated marketing communications has to offer them, more and more institutions have begun…

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

The stand-alone microprocessor is seen as one innovative tool that can be used both in the organizational management of decline and in meeting specific organizational needs such as those of the admissions director and staff. The term "microprocessor" is defined. (MLW)

Defines sex discrimination in higher education in the following areas: admissions and Title IX provisions, types of discrimination in admissions, additional factors that affect admissions policies, affirmative recruiting and preference admissions, and how to end discrimination in admissions. (PG)

Few would dispute that much has changed in the field of international credential evaluation in the past twenty years. Support for fully staffed international admissions has waned as directors of admission have faced increasing challenges in the areas of recruitment and enrollment management while being faced with budget constraints and increased…

A literature review and mail survey suggests that while many colleges and universities are promoting and selling themselves, very few are professionally managing marketing activities. (MSE)

Breakfast meetings between the University of Georgia and National Merit and Achievement Semifinalists are described. The programs included an introduction of the participants, the showing of a videotape depicting opportunities for honors students at the University, and an explanation of the University's experience with the scholarship program.…

Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

A subjective questionnaire administered to a random sample of freshmen (200 of 878) at the University of Tennessee at Martin to determine relative effectiveness of student recruitment methods revealed that an image for high quality education, variety in curriculum offerings, and selection of nonacademic activities are important controllable…

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

The ways in which admissions and orientation policies and practices help undergraduates form appropriate expectations for college are examined through examples of 14 colleges and universities, whose recruitment materials communicate the institution's educational purposes and orientation activities affirm institutional values and make students feel…

Integration has become a cliche in enrollment management and student services circles. The term is used to describe everything from integrated marketing to seamless services. Often, it defines organizational structures, processes, student information systems, and even communities. In Robert Sevier's article in this issue of "College and…

The article addresses lesbian, bisexual, gay, and transgender students and uses the acronym "LBGT" when referring to all four of these sexual/gender orientation groupings. At times, however, we will refer to only lesbian or gay students, or only lesbian, bisexual, and gay (LBG) students when we are discussing a particular source that…