Data on the registration patterns of 203 applicants accepted to a regional comprehensive university but registering late found that 15 never made it to the fifth day of class, 22 withdrew officially, 7 were withdrawn administratively for failure to complete documentation, and 1 was suspended for falsifying an official document. Interviews with six…

A study investigated how 362 Ohio high school seniors perceived the quality of selected state universities in Ohio and how those perceptions affected their choice of colleges to which to apply. It is concluded that students do use perceived quality as a basis for application. Implications for practice and further research are outlined. (MSE)

One challenge faced by colleges and universities is fluctuation in traditional enrollment pools. Qualified applicants with learning disabilities represent a potential resource. Professional guidelines regarding admission practices and applicants with disabilities are available but underused. The profession can develop and validate common admission…

Compared ACT Assessment scores, especially in Social Science, and first year college grades for U.S. and Canadian students admitted to Brigham Young University to see if admissions policies were biased against Canadians. Results did not show discrimination by the ACT Assessment, but did show that Canadian students outperformed their U.S.…

Colleges and universities must seek or develop the most competitive enrollment management tools in order to reach and admit qualified students. However, institutions that utilize transactional Web features are more effective if they can personalize services by providing useful customized information in real time for the prospect. Well crafted high…

Possible bias in admissions decisions on the basis of sex is analyzed. The methods of testing for bias and the results thereof for graduate academic programs at the University of California, Davis, are reported. Differences in the quality distribution, based on grade point average, between male and female applicants are incorporated. (MLW)

McMaster University's experiment with alumni involvement in student recruitment consisted of matching an alumnus with an accepted applicant to make a personal contact to encourage enrollment and answer questions when possible. The experiment correlated with a decrease, not increase, in the capture rate in the area it covered. (MSE)

Using data from a national longitudinal survey, a study explored factors predisposing students from single- and two-parent families to pursue postsecondary education and identified implications for enrollment managers and researchers. Results indicate that, although parents play the most pivotal role for each group of students, mothers are of…

The reliability and difficulty level of faculty interviewing of applicants to the Texas College of Osteopathic Medicine are assessed. An index is proposed for classifying interviewers, along with a point system for assuring fairness in assigning interviewers. Tabular data are included. (MSE)

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

A follow-up study of applicants denied admission for graduate and professional training at the University of South Carolina, College of Social Work, is described including method, findings, interpretation, and recommendation. The rejections/career-counseling interview is seen to be a useful service for both the applicant and program involved. (MLW)

A student information system, repository of most essential customer information and registration data, is especially vulnerable to data corruption because of its many different users. A hypothetical case illustrates how service to a college applicant can be compromised by inattention in system use. Specific areas of system vulnerability are noted,…

An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)

A survey of 784 minority group applicants to the University of Massachusetts at Amherst who were accepted but did not enroll indicates that prospective students are very aware of racial incidents on campus and made college choice decisions based in part on that information. Black students were particularly affected. (MSE)

Testimony by the American Association of Collegiate Registrars and Admissions Officers is presented concerning the nature and extent of use of fraudulent records among job and college applicants, and schools' responsibility for and volume of dissemination of records and diplomas. (MSE)