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Direct linkSternberg, Robert J.; Bonney, Christina Rhee; Gabora, Liane; Jarvin, Linda; Karelitz, Tzur M.; Coffin, Lee – College and University, 2010
Those who design admissions policies and procedures are the gatekeepers of higher education, and thereby play a role in shaping the direction of human society. Every year selective universities face the difficult challenge of sifting through the application materials of millions of high school graduates and deciding which applicants should be…
Descriptors: Selective Admission, Predictor Variables, College Admission, Academic Standards
Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
Pugh, Susan L.; Johnson, David B. – College and University, 2011
Ultimately, making financial aid "freshman friendly" also makes financial aid "sophomore friendly," "junior friendly," and "senior friendly." Indiana University has in place an Office of Enrollment Management (OEM) model that includes focused financial aid packaging strategies complemented by unique contact…
Descriptors: Higher Education, Student Financial Aid, College Freshmen, Enrollment Management
Marshall, David Wallace – College and University, 2010
St. Mary's University is the oldest Catholic university in Texas and the Southwest United States. Like many institutions, it is in a highly competitive market. Numerous other colleges and universities (including other private and Catholic institutions) are in the San Antonio area. Along with a decrease in the number of search responses, St. Mary's…
Descriptors: Catholic Schools, Institutional Characteristics, Church Related Colleges, Enrollment Management
Hutt, Chris D.; Bray, Nathaniel J.; Jones, Jennifer L.; Leach, Kelly; Ward, Jerome – College and University, 2010
Enrollment management is an institutional function that has enjoyed burgeoning attention since the 1970s. The primary function of enrollment management is to control the size and composition of students within an institution. As the number of higher education institutions increased and as the number of high school graduates stagnated--particularly…
Descriptors: Enrollment Management, Enrollment Trends, School Holding Power, Case Studies
Kerlin, Christine – College and University, 2008
Institutions across the nation have strengthened their enrollments through such strategies and tactics as coordination of recruitment activities, enhancement of financial aid processing, implementation of effective retention strategies, development of new instructional programs, a focus on intensive marketing activities, creation of one-stop…
Descriptors: Community Colleges, Enrollment Management, Student Recruitment, Systems Approach
Tucciarone, Krista M. – College and University, 2009
The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…
Descriptors: Majors (Students), Web Sites, Electronic Publishing, College Choice
Hall, Zachary M. – College and University, 2008
Change, competition, and its consequences are particularly salient for California's community colleges. At its peak in 2002, California's community college system educated more than 2.5 million students annually. Nevertheless, California's community colleges receive the smallest proportion of the state education budget while enrolling nearly three…
Descriptors: Higher Education, Community Colleges, Budgets, Marketing
Kalsbeek, David H.; Hossler, Donald – College and University, 2008
Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…
Descriptors: Academic Achievement, Enrollment Management, Educational Opportunities, Student Financial Aid
Olive, James; White, Shane – College and University, 2007
This article explores the best practices according to recent literature for recruitment and retention/support of Latino/a students at postsecondary institutions in the United States. The authors seek to provide a simple framework for the cultivation of a campus climate that is welcoming to all varieties of student populations.
Descriptors: Minority Groups, College Students, Hispanic American Students, Student Recruitment
Cruickshank, Cam; Haan, Perry – College and University, 2006
This article reviews Holland's theory and describes how it can be used to recruit prospective students. Two fictitious case studies illustrate how postsecondary admissions departments can use this theory to improve their recruitment results. It will also explain how the theory can help admissions counselors sell benefits of the institution;…
Descriptors: Student Recruitment, Personality Theories, Case Studies, Higher Education
Hoyt, Jeff E.; Brown, Andrea B. – College and University, 2003
Examined the image and market position, competition, and market segments of Utah Valley State College, factors that influence student college choice. (EV)
Descriptors: College Choice, Competition, Higher Education, Influences
Smith, Clayton A.; Barrett, Lawrence M.; Gerlach, David M.; Goodrich, Deborah J.; Rose, Paul B. – College and University, 2003
Using the experience of the State University of New York Colleges of Technology, presents and evaluates a wide-ranging joint marketing and recruitment effort to assess the relative value of this approach. Found that joint activities play a useful but limited role in assisting individual institutions in reaching their enrollment goals. (EV)
Descriptors: Higher Education, Intercollegiate Cooperation, Program Effectiveness, Student Recruitment
Poock, Michael C.; Lefond, Dennis – College and University, 2003
Used focus groups to examine characteristics of effective graduate school Web sites. Arrived at recommendations and practical advice on Web site design for graduate school administrators. (EV)
Descriptors: Design, Graduate Study, Student Recruitment, World Wide Web
Burch, Brad – College and University, 2006
Jim Black is president of SEM WORKS, one of the leading higher education consulting firms in the area of enrollment management. Dr. Black has delivered keynote addresses and conducted training workshops for business leaders and educators worldwide. His areas of expertise include leadership, organizational change, customer service, strategic…
Descriptors: Interviews, Student Recruitment, Enrollment Management, Higher Education
