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What Works Clearinghouse Rating
Peer reviewedRiehl, Richard J. – College and University, 1982
Recent changes in higher education have resulted in great changes in the college admissions officer's role. Admissions officers are becoming teacher/communicators, members of the institutional enrollment management team who can educate other administrators and provide leadership to meld pragmatic and philosophical concerns. (MSE)
Descriptors: Administrator Role, Admissions Officers, College Administration, College Admission
Peer reviewedHenderson, Stanley E. – College and University, 1990
The American Association of Collegiate Registrars and Admissions Officers' efforts in recruitment and training of professionals are reviewed briefly, and a "roadmap" to the profession is provided. Within each professional competency area, basic and advancement skills are outlined, and resources for attaining them are identified. (MSE)
Descriptors: Admissions Officers, Employment Qualifications, Entry Workers, Higher Education
Peer reviewedMurphy, Patrick E.; McGarrity, Richard A. – College and University, 1978
Admissions officers of 350 private colleges and universities were surveyed to ascertain their understanding of the term "marketing," current use of promotional (advertising and personal selling) activities, market segmentation approaches, and their product (i.e., academic programs) development and differentiation strategies. The mail questionnaire…
Descriptors: Admissions Counseling, Admissions Officers, College Bound Students, Higher Education
Peer reviewedSpaights, Ernest; Sperry, Frederick E. – College and University, 1980
Effective procedures of selection, training, and evaluation of admissions personnel are similar to those of any efficiently run business, the primary difference being that students of the institution are served. Finding employees with necessary job skills as well as sensitivity and understanding presents special difficulties for admissions…
Descriptors: Administrator Characteristics, Administrator Education, Administrator Evaluation, Admissions Officers
Peer reviewedChapman, David W.; Johnson, Russell H. – College and University, 1981
The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…
Descriptors: Admissions Officers, Advertising, Higher Education, Information Dissemination
Peer reviewedBrady, Florence – College and University, 1982
The American Association of Collegiate Registrars and Admissions Officers is richer for the leadership contributions women have made to it. Its already good record of having one woman president per decade since the 1930s can even be bettered, since there are plenty of competent women to continue in the leadership. (MSE)
Descriptors: Admissions Officers, Change Agents, Employed Women, Females
Peer reviewedSanders, Neill F. – College and University, 1989
Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)
Descriptors: Administrator Role, Admissions Officers, Change Strategies, College Administration
Peer reviewedBracey, Gerald W.; Blackburn, James C. – College and University, 1990
Two differing opinions about the value of the Scholastic Aptitude Test (SAT) in college admissions address these topics: over-reliance on the test as a predictor of student success; omission of some students' scores from institutional profiles; effects of abolition of the test; and admissions officer understanding of psychometrics. (Author/MSE)
Descriptors: Administrator Attitudes, Administrator Qualifications, Admissions Officers, College Entrance Examinations
Peer reviewedGrossman, Robert J.; Ross, Elizabeth D. – College and University, 1991
Based on results of a national survey, the managerial behavior of college registrars (n=303) and admissions officers (n=343) is defined and analyzed, pointing out similarities and differences in management styles (coercive, authoritative, affiliative, democratic, pacesetting, and coaching) and identifying situations in which particular management…
Descriptors: Administrator Characteristics, Admissions Officers, College Administration, College Admission
Peer reviewedRussel, John E.; Galin, Jesse I. – College and University, 1978
Admissions officers need new skills, preparation, and increased professionalism. A position statement on basic challenges, responsibilities, and opportunities for the admissions officer is presented. The experience of C.W. Post Center of Long Island University in the changing roles of admissions officers and future prospects are discussed. (SW)
Descriptors: Administrators, Admissions Counseling, Admissions Officers, Attitude Change
Peer reviewedTinto, Vincent; Wallace, Diane Lebo – College and University, 1986
In their role as counselors and advisers, college admissions officers can enhance student retention by helping prospective students develop reasonable expectations about their undergraduate education and by helping them choose the institution that is best for them. (MSE)
Descriptors: Administrator Role, Admissions Officers, College Admission, College Choice
Peer reviewedThomas, James E. – College and University, 1983
A survey of the duties, organization, and staffing of offices of admissions and records is reported. Periodic evaluation of each office should be made to determine where changes would provide better service and more efficient use of resources available. (MLW)
Descriptors: Admissions Officers, College Administration, College Admission, Higher Education
Peer reviewedJass, Ruth – College and University, 1980
In a period of substantial change on campus, professional managers in college admissions and records offices must concentrate on professionalism in their jobs. By doing so, and by using the resources available to them, they can affect policy and university direction. (MSE)
Descriptors: Administrator Attitudes, Administrator Responsibility, Admissions Officers, College Administration
Peer reviewedKaufman, Charles N. – College and University, 1980
The current contingency style of management emphasizes understanding people at work and places a priority on interpersonal skills. Financial exigencies, declining markets, and technological change will begin to give value to management skills such as controlling, organizing, planning, decision-making, and conflict management. (MSE)
Descriptors: Admissions Officers, College Administration, College Planning, Futures (of Society)
Peer reviewedPerry, Richard R. – College and University, 1981
New competencies needed by admissions officers to maintain enrollment will require acquisition of research and management skills as well as computer technology for the entire admissions staff. These administrators must also offer a new image and new services to public and institution alike. (MSE)
Descriptors: Administrator Responsibility, Admissions Officers, College Admission, College Planning
