This qualitative study explored nine admissions counselors' experiences with undocumented students at a public, four-year university in the state of Maryland. Findings suggest that admissions staff may confuse which policies apply for DACA vs DREAMers, a strategic recruitment plan does not exist to actively recruit undocumented students, and…

This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…

As state appropriations for higher education decrease, public universities rely increasingly on student tuition to meet their operating expenses. Many public universities depend on tuition paid by out-of-state students. Institutions maximize revenue-enhancing opportunities resulting from a supportive public policy and cultural environment.…

There have been many drastic changes in higher education in recent years. State funding has decreased, leaving schools responsible for their own revenue growth and for balancing their budgets. Colleges and universities are closing departments and are no longer offering majors that are producing few or no graduates. Small colleges are closing, and…

This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…

"While community college enrollment has generally declined by about 2 or 3 percent annually in recent years--due to some extent to the improving economy--some colleges have bucked the trend" (Ashford 2015). What made the difference? Like many community colleges, College of DuPage has been concerned with access and affordability. The…

As adherents of vegetarianism and veganism form a dedicated minority within the United States and constitute comparatively greater proportions of the populations at U.S. colleges and universities, this qualitative study investigates the unique challenges these communities face in higher education. The exploratory study draws upon two sets of…

Building on the principles of Enrollment Management (EM) and Strategic Enrollment Management (SEM), Anticipatory Enrollment Management (AEM) offers another level of managing enrollment: anticipating future enrollment. AEM is grounded in the basic principles of Customer Relationship Management (CRM) and includes strategic out-reach to parents and…

On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…

College Access Marketing (CAM) is a relatively new phenomenon that seeks to positively influence the college-going rate. This report defines CAM, describes CAM examples, and discusses how CAM seeks to counter barriers to college. It explores four main elements of CAM: information, marketing, advocacy, and social mobilization. Further, it…

Road runner. File jockey. Advisor. Public speaker. Recruiter. At any given time, an admissions counselor fits one, some, or all of these descriptors. While all of these descriptors indicate an important function within a college or university, none reflects the increasingly complex nature of the role of an admissions counselor in strategic…

A number of colleges and universities are aggressively recruiting professionals from outside academe for various administrative roles. Many of these professionals come to campuses from substantial corporate careers, with excellent aptitude for the job at hand, and are generally wonderful additions to the staffs. The test often faced as managers is…

When considering any type of alternative or special admission processes for incoming students, the university is charged with taking into account traditional admissions criteria such as high school grade point average (GPA) and standardized test scores as well as other attributes. These "other attributes" frequently include pressure to…

It might seem axiomatic that the character of a university's academic experience would be reflected in the character of its admissions processes. Unfortunately, it is not--at least, not in the world of continuing and adult education. Universities that offer rich academic programs, high-quality student/faculty relationships, and top-quality…