The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…

Yale College has devised a classification rule that categorizes applicants into admit, hold for Admissions Committee action, or reject groups. (HS)

Surveyed high school juniors and seniors about the type of information prospective college students would like to see on college Web sites. Gathered information on preferences as they relate to stage in the college selection process and on the importance of the supporting Web pages of various departments. (EV)

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

Used surveys, focus groups, and Web-based exercises to assess college-bound students' opinions about college Web sites. Compiled student preferences on elements of Web pages that students find engaging, that inhibit browsing, and that increase the likelihood of prospects submitting applications. (EV)

Registrars and admissions officers across the U.S. will have noticed a gradual but definite increase in students bearing qualifications from CIE--University of Cambridge International Examinations. Most already recognize the Advanced Level (A Level) and Ordinary Level (O Level) qualifications; many are less familiar with IGCSE (International…

Presents the pros and cons concerning advertising for recruitment using three modes of analyses - economics, ethics, and law. The author concludes that advertising is an invaluable technique for information dispersal in higher education. (Author/PG)

At the University of Iowa, a project utilizing pre-admissions information about students has a potential for future recruitment of students. (PG)

The greatest needs for promoting student enrollment are for awareness of the situation, an attitudinal set that includes research into the thinking of the universities' publics, and the promotion of adjustment techniques to accommodate and inform the prospective market. (Author/PG)

In order to determine whether the institution is a good match for a learning disabled college applicant, the admissions counselor needs to ask appropriate questions concerning the student's academic survival strategies. (MSE)

A theoretical model of decision-making was used to determine the influence of perceived differences in 27 institutional characteristics on college applicants' final college choice, using data from an annual survey by John Carroll University. (MSE)

American graduate schools need to sharpen their techniques when screening the growing group of foreign applicants requiring professional skills. An institution's admissions process can either enhance its overall institutional quality and prestige or seriously harm it in a short time. (MSE)

A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

A study examined the relationship between the colleges students select initially to receive their college entrance examination scores (high-choice set) and their choice of institution to attend (college-of-enrollment). Data were drawn from records of 105,000 students taking the American College Testing (ACT) examination and enrolling in 1994. A…

A project to improve Pan American's recruitment efforts in student markets already being served, rather than seeking new markets, is described. The project had two target groups: students accepted but not enrolled, and students who had left the university in good academic standing before graduating. Favorable results were achieved at low cost.…