Enrollment Management: Successor to Marketing or Its Synonym?.

Albright, John W.

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Peer reviewed

ERIC Number: EJ331714

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

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Enrollment Management: Successor to Marketing or Its Synonym?

Albright, John W.

College and University, v61 n2 p114-17 Win 1986

While enrollment management bears a great resemblance to marketing, the interest in it is symbolic of a new step in the evolution of American colleges, acknowledging that higher education needs a more professional approach to self-management. (MSE)

Descriptors: College Administration, College Admission, Enrollment Rate, Higher Education, Marketing, Program Administration, School Holding Power, Student Recruitment

Publication Type: Journal Articles; Opinion Papers

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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