Janet Marling is the Executive Director of the National Institute for the Study of Transfer Students (NISTS), which is housed at the University of North Georgia. NISTS was established in 2002 at the University of North Texas and later moved to its present location in 2012. During this time, NISTS has grown into one of the largest national…

The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…

The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…

A survey of 1,499 graduate students from 7 colleges and universities in northeastern Ohio identified 15 major factors in graduate business school choice: academic reputation, accreditation, evening classes, programs, potential degree marketability, part-time programs, completion time, proximity, costs, faculty contact time, location, library size,…