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Tucciarone, Krista M. – College and University, 2009
The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…
Descriptors: Majors (Students), Web Sites, Electronic Publishing, College Choice
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Hansen, Carl L. – College and University, 1986
The practice of parents shopping around, and then bartering their son or daughter from college to college is discussed. Those schools with the smallest endowment or designated scholarship resources are the ones who will not be able to compete with the "discounts" of the larger schools. (MLW)
Descriptors: College Admission, College Applicants, Competition, Educational Finance