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Dietary Identities in Higher Education: Attracting and Accommodating Vegetarian and Vegan Students
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Parks, Rodney L.; Evans, Brett A. – College and University, 2014
As adherents of vegetarianism and veganism form a dedicated minority within the United States and constitute comparatively greater proportions of the populations at U.S. colleges and universities, this qualitative study investigates the unique challenges these communities face in higher education. The exploratory study draws upon two sets of…
Descriptors: Higher Education, Nutrition, Qualitative Research, Barriers
How to Make Financial Aid "Freshman-Friendly"
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Pugh, Susan L.; Johnson, David B. – College and University, 2011
Ultimately, making financial aid "freshman friendly" also makes financial aid "sophomore friendly," "junior friendly," and "senior friendly." Indiana University has in place an Office of Enrollment Management (OEM) model that includes focused financial aid packaging strategies complemented by unique contact…
Descriptors: Higher Education, Student Financial Aid, College Freshmen, Enrollment Management
Marketing Programs at Colleges and Universities: A Progress Report.
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Noble, Michael – College and University, 1986
A literature review and mail survey suggests that while many colleges and universities are promoting and selling themselves, very few are professionally managing marketing activities. (MSE)
Descriptors: College Administration, Higher Education, Marketing, National Surveys
Strategies and Trends in Admissions Research
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Fincher, Cameron – College and University, 1975
Noting that the technical service rendered by the national testing agencies may be an undesirable tradeoff for the active involvement of admissions workers in admissions research, the author suggests that the use of decision theory, quasi-actuarial assessment, quasi-experimental design, and program evaluation strategies would place admissions…
Descriptors: College Admission, College Students, Educational Research, Educational Researchers
Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going.
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Simmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
Expanding the Focus of Admissions Marketing Utility.
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Lolli, Anthony; Scannell, James – College and University, 1983
An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)
Descriptors: College Administration, College Admission, College Applicants, College Faculty
Persistence Patterns in Public Higher Education: The Case of Texas.
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Gaither, Gerald H. – College and University, 1992
This paper reviews a study of persistence patterns of first-time first-year students during 1986-90 in all public senior institutions (n=35) in Texas. The study provides data to assist student affairs practitioners to evaluate their own attrition problem and to compare and delineate their patterns from a statewide perspective. (GLR)
Descriptors: Academic Persistence, College Admission, College Freshmen, Colleges