Descriptor
| College Admission | 1 |
| Focus Groups | 1 |
| High Schools | 1 |
| Higher Education | 1 |
| Institutional Research | 1 |
| Marketing | 1 |
| School Catalogs | 1 |
| School Publications | 1 |
| Student Attitudes | 1 |
| Student Recruitment | 1 |
Source
| College and University | 1 |
Author
| Marthers, Paul | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedMarthers, Paul – College and University, 1997
Boston College (Massachusetts) conducted focus group research on its admission bulletin during high school visits by having students express preferences for bulletin cover format and content. Students expressed enjoyment of the task, and the process invigorated the visit. The findings resulted in a new cover design researched at little expense to…
Descriptors: College Admission, Focus Groups, High Schools, Higher Education
