In today's financially strained higher education landscape, the student services infrastructure is often supported by fewer staff, less money, less experience, and less knowledge. Gone are the days when higher education staff professionals acquired the necessary education pieces, apprenticed in positions, and waited patiently for promotions. Most…

A number of colleges and universities are aggressively recruiting professionals from outside academe for various administrative roles. Many of these professionals come to campuses from substantial corporate careers, with excellent aptitude for the job at hand, and are generally wonderful additions to the staffs. The test often faced as managers is…

Defines sex discrimination in higher education in the following areas: admissions and Title IX provisions, types of discrimination in admissions, additional factors that affect admissions policies, affirmative recruiting and preference admissions, and how to end discrimination in admissions. (PG)

A subjective questionnaire administered to a random sample of freshmen (200 of 878) at the University of Tennessee at Martin to determine relative effectiveness of student recruitment methods revealed that an image for high quality education, variety in curriculum offerings, and selection of nonacademic activities are important controllable…

Presents the pros and cons concerning advertising for recruitment using three modes of analyses - economics, ethics, and law. The author concludes that advertising is an invaluable technique for information dispersal in higher education. (Author/PG)

The greatest needs for promoting student enrollment are for awareness of the situation, an attitudinal set that includes research into the thinking of the universities' publics, and the promotion of adjustment techniques to accommodate and inform the prospective market. (Author/PG)

The construction of a market research questionnaire is recommended as one way a college can identify its applicant pool market. Included are an outline of information the applicant pool questionnaire might seek and basic criteria of question writing. (JT)

Describes the Open Campus program of the University of Rochester in which during a 10-day period in April applicants who have been offered admission but have not decided to enroll are invited to the campus for one to three days. They room with volunteer student hosts, sit in on classes, etc. (JT)

A model of the national supply of freshmen students is applied to the admissions problems of Ohio Wesleyan University to estimate enrollments, verbal ability of enrolled classes, and financial aid funds needed. The information provided shows admissions planners future implications of fee policy based on past experience. (JT)

Effective procedures of selection, training, and evaluation of admissions personnel are similar to those of any efficiently run business, the primary difference being that students of the institution are served. Finding employees with necessary job skills as well as sensitivity and understanding presents special difficulties for admissions…

Noting that the technical service rendered by the national testing agencies may be an undesirable tradeoff for the active involvement of admissions workers in admissions research, the author suggests that the use of decision theory, quasi-actuarial assessment, quasi-experimental design, and program evaluation strategies would place admissions…