Those who design admissions policies and procedures are the gatekeepers of higher education, and thereby play a role in shaping the direction of human society. Every year selective universities face the difficult challenge of sifting through the application materials of millions of high school graduates and deciding which applicants should be…

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)