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Marketing Approaches for Promoting Student enrollment in higher Education Institutions
Peer reviewed Peer reviewed
Gorman, Walter P. – College and University, 1974
The greatest needs for promoting student enrollment are for awareness of the situation, an attitudinal set that includes research into the thinking of the universities' publics, and the promotion of adjustment techniques to accommodate and inform the prospective market. (Author/PG)
Descriptors: Administrative Problems, Admission (School), Colleges, Educational Supply
Application of Marketing Principles to Recruitment of Students Achieves Phenomenal Returns on Low Investment.
Peer reviewed Peer reviewed
de los Santos, Gilberto – College and University, 1984
A project to improve Pan American's recruitment efforts in student markets already being served, rather than seeking new markets, is described. The project had two target groups: students accepted but not enrolled, and students who had left the university in good academic standing before graduating. Favorable results were achieved at low cost.…
Descriptors: College Applicants, Cost Effectiveness, Dropouts, Enrollment Influences
How Colleges Respond to Letters of Inquiry: Is Your Mail Effective?
Peer reviewed Peer reviewed
Geller, William W. – College and University, 1982
An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…
Descriptors: Admissions Counseling, College Applicants, Competition, High School Seniors
An Experimental Model for Market Penetration.
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Caren, William L. – College and University, 1987
A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)
Descriptors: Alumni, College Administration, College Applicants, Higher Education
Expanding the Focus of Admissions Marketing Utility.
Peer reviewed Peer reviewed
Lolli, Anthony; Scannell, James – College and University, 1983
An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)
Descriptors: College Administration, College Admission, College Applicants, College Faculty
Recruiting Strategies for Women's Colleges.
Peer reviewed Peer reviewed
Ricci, Ronald J. – College and University, 1994
Methods for combating declining applicant pools at women's colleges are discussed. Research suggests that effective student recruitment can be facilitated by the use of single-gender market niche as a means for differentiation and parent influence for promotion. Review of strategies currently used indicate these marketing methods are underused and…
Descriptors: Administrator Attitudes, College Applicants, College Bound Students, Declining Enrollment
Institutional Administration and the Foreign Student Program.
Peer reviewed Peer reviewed
Sharp, T. E. – College and University, 1982
The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…
Descriptors: Academic Standards, Admissions Officers, College Administration, College Applicants