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Direct linkDennis, Marguerite J. – College and University, 2021
Pandemics have been, by their very nature, disruptive and have produced long-lasting change. The current pandemic is no exception to creating chaos and disruption, and higher education is not immune to its disruption. The virus has shed a spotlight on many of higher education's inefficiencies and antiquated educational delivery paradigms, but it…
Descriptors: COVID-19, Pandemics, Higher Education, Educational Change
Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
Hoyt, Jeff E.; Brown, Andrea B. – College and University, 2003
Examined the image and market position, competition, and market segments of Utah Valley State College, factors that influence student college choice. (EV)
Descriptors: College Choice, Competition, Higher Education, Influences
Peer reviewedLay, Robert; Maguire, John – College and University, 1980
A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)
Descriptors: College Applicants, College Bound Students, College Choice, Competition
Peer reviewedGeller, William W. – College and University, 1982
An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…
Descriptors: Admissions Counseling, College Applicants, Competition, High School Seniors
Peer reviewedTierney, Michael L. – College and University, 1984
Analysis of the joint submission of Scholastic Aptitude Test scores by 10,704 high school seniors shows that relatively few colleges compete with each other in local student markets. This suggests that state and institutional policies for adapting to demographically induced enrollment declines will be severely constrained by the competitive…
Descriptors: Administrative Policy, College Admission, College Bound Students, College Choice
