NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 4 results Save | Export
StarPower: Elevating Prospective Student Interest through Expert and Celebrity Endorsements--Relevant Message, Relevant Media
Peer reviewed Peer reviewed
Direct linkDirect link
Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
How Universities Can Increase Enrollment by Advertising Internships: The "Message" and the "Medium"
Peer reviewed Peer reviewed
Direct linkDirect link
Tucciarone, Kristy – College and University, 2015
This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…
Descriptors: Enrollment Management, Universities, Institutional Advancement, Internship Programs
Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.
Peer reviewed Peer reviewed
Goldgehn, Leslie A. – College and University, 1989
A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target…
Descriptors: Admission Criteria, Advertising, College Admission, College Choice
Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going.
Peer reviewed Peer reviewed
Simmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice