Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…

Students with higher achievement scores and high school grade point averages are more likely to succeed in college as measured by their retention and graduation rates. Furthermore, an institution's ability to attract better prepared students results in a better academic reputation of the institution. The fact that better prepared students are…