This study uses a qualitative research design with narrative inquiries to extend existing research on college choice and intercollegiate athletics to include the real-time voices of thirteen high school student-athletes. The study explores student support systems that may affect a student's success in finding an opportunity to continue playing…

This study examined the factors related to college choice for NCAA Division III student-athletes to determine which factors were most influential and to understand the degree of influence. Findings may be used by school administrators, coaches, and enrollment managers to recruit more efficiently and increase retention rates for student-athletes.

First-generation college students, who are often low-income or from minoritized backgrounds, face many challenges when they enter college. As they begin the college search process, they may seek support from spaces outside of their families to understand and find information. This study used in-depth interviews with first- and second-year…

There has been a substantial increase in the number of graduate students enrolling at higher education institutions in the United States (McFarland et al. 2017). For practitioners and researchers serving in roles that support graduate student success, it is important to have an understanding of current enrollment data and trends as well as the…

In India, universities often study the broad characteristics of students who migrate to their state for educational purposes. This provides them with opportunities to collaborate with the state government in order to introduce education policies that can influence future students' migration decisions. While studies already exist that focus on the…

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

Transfer students are an important population in higher education, and this has prompted a significant amount of research on their completion and success. Yet research on transfer student college choice and factors involved in the decision-making process remains fairly limited. Using a case study approach, the current research aims to identify and…

Critical languages refers to less commonly taught languages that the U.S. State Department has deemed necessary for U.S. national defense (Department of Defense 2000). In the current era of globalization and growing interconnectedness, the need for proficient speakers of critical languages has become increasingly urgent. While many foreign…

This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

Since the end of the military draft in 1973, women have entered military service in greater numbers: Women currently account for 16 percent of active-duty service personnel; by 2035, they will account for 15 percent of the total veteran population (National Center for Veterans Analysis and Statistics 2011). The profile of female veterans differs…

This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…

This paper examines how international students obtain information about college in the United States when they are in their home countries. The findings reveal that the majority of students visit university websites to obtain information regarding various programs. Students also receive scholarships and/or assistantships from the university,…

For several decades, colleges have maintained an LGBT Web presence for currently enrolled students. These Web sites inform students about resources, services, events, and staff . They serve as a way to communicate a school's inclusivity and commitment to the LGBT population. Only recently have Web sites specifically targeted for the prospective…

Many factors affect an institution's ability to provide campus visitors a high-quality experience: traffic, parking deterrents, street people, navigation mazes, concrete facades, and political agendas, among others. These challenges can be particularly significant for large public, metro, or suburban institutions. Changes as simple as the…

This study examines the impact of fielding a successful college football team on institutional popularity using a dependent variable (admissions yield) and an independent variable (bowl game television rating) which have been unexamined in previous research on this topic. The findings suggest that college football success is correlated with a…