Gone are the days of expecting a grad fair to bring a flood of students, a list of qualified leads, and inevitable conversion to application. Instead, creativity and attention to the considerations noted in this op-ed are necessary for the grad fair to continue to be of value.

In this article, Staci Phelan interviews the following enrollment management team members from Idaho State University: James Martin, Director of Financial; Debbie Green, Director of Scholarships; Nicole Joseph, Director of Admissions; and Brooke Barber, Director of New Student Orientation. The following questions are addressed in this interview:…

In today's financially strained higher education landscape, the student services infrastructure is often supported by fewer staff, less money, less experience, and less knowledge. Gone are the days when higher education staff professionals acquired the necessary education pieces, apprenticed in positions, and waited patiently for promotions. Most…

A number of colleges and universities are aggressively recruiting professionals from outside academe for various administrative roles. Many of these professionals come to campuses from substantial corporate careers, with excellent aptitude for the job at hand, and are generally wonderful additions to the staffs. The test often faced as managers is…

It might seem axiomatic that the character of a university's academic experience would be reflected in the character of its admissions processes. Unfortunately, it is not--at least, not in the world of continuing and adult education. Universities that offer rich academic programs, high-quality student/faculty relationships, and top-quality…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

Jim Black is president of SEM WORKS, one of the leading higher education consulting firms in the area of enrollment management. Dr. Black has delivered keynote addresses and conducted training workshops for business leaders and educators worldwide. His areas of expertise include leadership, organizational change, customer service, strategic…

The stand-alone microprocessor is seen as one innovative tool that can be used both in the organizational management of decline and in meeting specific organizational needs such as those of the admissions director and staff. The term "microprocessor" is defined. (MLW)

Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)

Integration has become a cliche in enrollment management and student services circles. The term is used to describe everything from integrated marketing to seamless services. Often, it defines organizational structures, processes, student information systems, and even communities. In Robert Sevier's article in this issue of "College and…

While enrollment management bears a great resemblance to marketing, the interest in it is symbolic of a new step in the evolution of American colleges, acknowledging that higher education needs a more professional approach to self-management. (MSE)

Effective procedures of selection, training, and evaluation of admissions personnel are similar to those of any efficiently run business, the primary difference being that students of the institution are served. Finding employees with necessary job skills as well as sensitivity and understanding presents special difficulties for admissions…

The feasibility, problems, and benefits of involving a university's marketing faculty in the marketing activities of the admissions office are considered. Louisiana Technological University's experience with using marketing faculty in enrollment management is seen as exemplifying how problems can be overcome to everyone's benefit. (Author/MSE)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

This article presents an interview with Dr. Charles Nolan, the former Dean of Admission at the Franklin W. Olin College of Engineering, in Needham, Massachusetts. Chartered in 1997, Olin College has taken a new approach to undergraduate engineering education by providing its students with both a solid engineering background and knowledge in the…