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Admission Market Research: An Alternative to Decline in the Eighties.
Peer reviewed Peer reviewed
Lolli, Anthony; Scannell, James – College and University, 1983
Institutional commitment, financial resources, and technical skills are essential components in meaningful, proactive marketing research. Some recently developed approaches and efforts illustrate the possibilities of such research. (MSE)
Descriptors: College Admission, College Choice, Declining Enrollment, Financial Support
Retention: An Admission Concern.
Peer reviewed Peer reviewed
Tinto, Vincent; Wallace, Diane Lebo – College and University, 1986
In their role as counselors and advisers, college admissions officers can enhance student retention by helping prospective students develop reasonable expectations about their undergraduate education and by helping them choose the institution that is best for them. (MSE)
Descriptors: Administrator Role, Admissions Officers, College Admission, College Choice
Optimizing Student-Institution Fit: An Interactionist Perspective.
Peer reviewed Peer reviewed
Williams, Terry E. – College and University, 1986
The concept of student-institution fit includes much more than institutional searches for students with predetermined characteristics based on the characteristics of graduates. It requires a broad interactionist perspective, links with an institution-wide student retention plan, realistic information dissemination, and response to existing…
Descriptors: College Administration, College Admission, College Choice, Expectation
Auditing the Admissions Office: Applied Research and Evaluation at the Small, Selective College.
Peer reviewed Peer reviewed
Thelin, John R. – College and University, 1979
Misconceptions regarding the work of college admissions officers and the role of admissions in expanding access to education prompted this review of applied research in college admissions. Focus is on two areas of research and evaluation: college staff visits to schools and college choice decisions made by applicants who were offered admission.…
Descriptors: Access to Education, Admissions Counseling, Admissions Officers, College Admission
Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going.
Peer reviewed Peer reviewed
Simmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
Selection of Graduate Major: Implications for Student Recruitment.
Peer reviewed Peer reviewed
Kirk, James J. – College and University, 1990
A survey of 204 graduate students at a small regional university concerning choice of major, personal and occupational history, vocational preferences, and self-monitoring behaviors found students chose majors based on program quality and career opportunities. Results suggest recruitment of older students could be enhanced through attention to…
Descriptors: Careers, College Choice, Decision Making, Educational Quality
Institutional Administration and the Foreign Student Program.
Peer reviewed Peer reviewed
Sharp, T. E. – College and University, 1982
The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…
Descriptors: Academic Standards, Admissions Officers, College Administration, College Applicants
Admission Policies and Educational Standards.
Peer reviewed Peer reviewed
Fincher, Cameron – College and University, 1979
Admission policies and academic standards are seen as two problem areas. The changes in admission policies and educational standards are examined and their impact upon each other is discussed along with the meaning of standards, adaptive instruction, academic placement and exemption, testing and grading practices, program assessment, etc. (MLW)
Descriptors: Academic Standards, Admission Criteria, College Admission, College Choice