The following article describes the planning and implementation of a university student recruitment event that produced a high (new) student yield. Detailed descriptions of how staff and faculty worked together to plan and implement this event are described.

This exploratory case study examined how college-bound seniors from a rural community formed their personal system of values and how those values informed choices concerning higher education. Furthermore, this article considers implications for outreach and recruitments strategies in rural communities as well as support once rural students arrive…

St. Mary's University is the oldest Catholic university in Texas and the Southwest United States. Like many institutions, it is in a highly competitive market. Numerous other colleges and universities (including other private and Catholic institutions) are in the San Antonio area. Along with a decrease in the number of search responses, St. Mary's…

A survey of Hispanic parents in high-minority, low-income areas of six southern states gathered information on parent feelings toward parent involvement in education, similarities and differences between parents and educators concerning aspects of parent involvement, and recommended action to involve parents in the Hispanic student's college…

This paper reviews a study of persistence patterns of first-time first-year students during 1986-90 in all public senior institutions (n=35) in Texas. The study provides data to assist student affairs practitioners to evaluate their own attrition problem and to compare and delineate their patterns from a statewide perspective. (GLR)