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Marshall, David Wallace – College and University, 2010
St. Mary's University is the oldest Catholic university in Texas and the Southwest United States. Like many institutions, it is in a highly competitive market. Numerous other colleges and universities (including other private and Catholic institutions) are in the San Antonio area. Along with a decrease in the number of search responses, St. Mary's…
Descriptors: Catholic Schools, Institutional Characteristics, Church Related Colleges, Enrollment Management