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Direct linkHan, Fu-Bin; Dong, Jian-Mei – College and University, 2011
During the past few years, "soft power" has been widely discussed and studied in China. Higher education, one of the largest components of national soft power, has begun to play an active and important role. In this article, we review the literature on the soft power of colleges and universities and describe ways to enhance it; we also…
Descriptors: Foreign Countries, Universities, Power Structure, Higher Education
