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College and University

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Martin, C. D.

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Australia

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Does the Research Profile of a University Assist in Attracting Students? A Case Study of the University of South Australia.

Peer reviewed

Martin, C. D. – College and University, 1996

A University of South Australia study investigated the relationship between perceptions of the university's research program and prospective students' decision to enroll. Freshmen (n=774) in 1994 at all six campuses were surveyed. Results indicate that among 13 college choice factors, quality of research program was ranked fifth, after career…

Descriptors: Case Studies, College Administration, College Choice, College Freshmen