Historically, community college enrollment is impacted by the economy--the better the economy, the less students seek a community college education. The enrollment at Marion Technical College (MTC) in Florida generally has followed this trend. Prior to COVID-19, the economy in the United States was seeing unprecedented growth and, thus, MTC's…

In 2013, the convergence of a new Elon University registrar, a fairly new provost, and a need for structure related to summer marketing and registration presented an opportunity to innovate. The university provost conveyed an expectation that summer enrollment should grow under the new registrar, with a promise to free up the resources necessary…

This article looks at the effects of culture on the success of disadvantaged students in higher education, and in turn, the success or effectiveness of college bridge programs. McBay (1995) contends that there is no program that completely addresses the needs of disadvantaged students, but there are lessons to be learned. With this in mind, one…

Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

In this article, Staci Phelan interviews the following enrollment management team members from Idaho State University: James Martin, Director of Financial; Debbie Green, Director of Scholarships; Nicole Joseph, Director of Admissions; and Brooke Barber, Director of New Student Orientation. The following questions are addressed in this interview:…

Pandemics have been, by their very nature, disruptive and have produced long-lasting change. The current pandemic is no exception to creating chaos and disruption, and higher education is not immune to its disruption. The virus has shed a spotlight on many of higher education's inefficiencies and antiquated educational delivery paradigms, but it…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…