Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

Students need to be able to complete a meaningful higher education degree without crushing debt. That is the simple, straightforward perspective of Eric Waldo, Chief Access & Equity Programs Officer at the Common App and Executive Director of Michelle Obama's Reach Higher initiative. In an age where higher education may feel out of reach for…